Google Penguin 2.0 update #4 changes May 22 2013

Penguin 2.0 (#4) — May 22, 2013

After months of speculation bordering on hype, the 4th Penguin update (dubbed "2.0" by Google) arrived with only moderate impact. The exact nature of the changes were unclear, but some evidence suggested that Penguin 2.0 was more finely targeted to the page level.

Penguin 4, With Penguin 2.0 Generation Spam-Fighting, Is Now Live

The fourth release of Google’s spam-fighting “Penguin Update” is now live. But, Penguin 4 has a twist. It contains Penguin2.0 technology under the hood, which Google says is a new generation of tech that should better stop spam.

Matt Cutts, the head of Google’s Web spam team, announced the new Penguin 2.0 update during ThisWeek in Google (Episode #199). He referenced the earlier video of himself talking about the next generation Penguin update, and said this is being rolled out “within the next few hours.”

Webmasters and SEOs: expect major changes to the search results. Matt specifically said that 2.3% of English queries will be noticeably impacted by this update.

Cutts later posted more details about this roll out on his blog. He explained that the launch is now complete, including for non-English languages, and that “the scope of Penguin varies by language, e.g. languages with more webspam will see more impact.”

Previous Penguin Updates:

Penguin 4? Penguin 2.0? We name each release of Penguin in sequential order, so it’s easy to know when one happened. The list so far:

• Penguin 1 on April 24, 2012 (impacting ~3.1% of queries)
• Penguin 2 on May 26, 2012 (impacting less than 0.1%)
• Penguin 3 on October 5, 2012 (impacting ~0.3% of queries)
• Penguin 4 on May 22, 2013 (impacting 2.3% of queries)

But after the first release, the second and third still were data refreshes of the same basic Penguin algorithm with only minor changes. This fourth release is a major change, so big that Google has referred to it as Penguin 2.0 internally.

 

 

Social Bookmarking is no doubt an important factor doing SEO

Are you aware of a particular set of internet users who wish to dig into social bookmarking sites to grab a piece of information, than using the default search engine browsing process? Yes, people have the habit of checking these sites, with the quest of landing up at interesting bookmarks, and they finally reach your site. Do you know that bookmarking your website link onto a website that holds a higher page rank, will eventually boost your website’s rank over search engines which in-turn attracts lots of visitors who convert into potential clients of yours. Exciting information is what…Next to banner ads and Adwords, social bookmarking websites is the main source of backlinks aiding visitors flow to a website. The process

1. Social bookmarking is indeed time consuming and a tedious job if you do it yourself. But the resultant is priceless. So we could easily ignore the pains undertaken. Simple to say, the process is saving your bookmarks to a public website along with related keywords as tags. 2. The wise approach is to bookmark three types of links. One is to bookmark the webpages of your website, another is bookmarking the webpages that link to your website, and the final one is bookmarking topic related content from other top rated websites. The balance you maintain with the quantity of these three link types is advised to be in a 3:3:4 ratios. 3. Take for example you chose to bookmark in one of the most famous social bookmarking site – Delicious.com. Create an account and install their browser add-on for an easy access bookmarking pages. 4. Add a short description about your website and the tags you enter will be your keywords. Note that the default title that you enter should be keyword specific, since this will end-up being your anchor text. The title you enter for your website is the most crucial factor. You get clicks only if the title is catchy, or else you simply get ignored. The same applies to the description part also. Provide unique content in the “Notes” area. 5. Now go for the bookmarking part, and there is no need for you to bookmark each and every page of your website. Go for the best ones you feel worth sharing. The amount is dependent on the size of your website. 6. Next go for the other websites that link to your site. Advisable are those top rated website links that point to you. Press Release, Guestblogging, your presentation in Slideshare, YouTube videos, Pinterest, your news article been shared by most people, your brand service appreciated by your customers in their website are some among them. 7. Finally find your industry related articles published in high ranking websites. Bookmark these articles on your behalf, which requires no need for title alteration except for adding a small quick note relating the topic bookmarked and related tagging done. 8. Now when every work is done perfect, what I advise is to manually repeat the same process in other social bookmarking sites where you intend to mark presence. Never go for importing or any other automated works, and you will end-up doing a disaster to your efforts.

Easy Ideas for a More Interactive Blog

1. Ask for Comments – At the end of your posts, ask readers to share their ideas, suggestions and opinions on the post. You will be surprised at how big a difference this little detail can make.

2. Make Leaving Comments Easy – Don’t ask visitors for their life history just to leave a comment. Just have them leave their name, email and website URL. You also might want to consider not having a captcha or word verification. These can cause problems and end with the person leaving and not coming back.

3. Allow Signatures – If your visitors are allowed to leave a small signature with their URL, it might be the deciding factor in whether or not they will take the time to leave a comment. It is a way of repaying them for their time and participation.

4. Social Media – Be sure to link to all your social media sites and also allow your visitors to share your blog with their followers and fans. You can do this with free social media plug-ins.

5. Subscribe to Comments – Be sure to find a plugin that will allow your visitors to subscribe to comments on particular posts. This way when anyone comments or replies to their comment they will be notified and will probably come back to add to the conversation.

6. Respond to Comments – Don’t forget to participate in the conversations yourself. Respond to people’s comments. Let them know you appreciate their participation and thank them for their feedback.

7. Participate in Other Blogs – Be sure to always participate in other quality blogs. By doing this, you can easily attract people to your blog for more interaction.

8. Watch Competitor Blogs – Always keep on your competition. Study their blogs and see what makes them tick.

9. Moderate Comments – Do not let spammers post on your blog. You do not want your blog looking like a junk pile of comments. Approve only serious and helpful comments.

10. Links and Resources – Provide helpful, quality links, resources and information. Make your blog the go to blog for answers.

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